Investment vs Expense

Most business owners think about advertising as an expense. They want their ads to be profitable.

When they run their marketing campaigns, they want to get their money back almost instantly and want to at least break even.

This is an expense-based approach to marketing. And it’s a scarcity mindset.

The better way to go about your marketing is to consider it an investment not an expense.

The cash you put into your marketing is an investment to grow your CRM of potential customers. Your CRM of potential prospects can turn into new customers for you. And the more you take care of their needs, the more valuable they will become for years to come through referrals and new business.

Here is an example.

Let’s say you have a kitchen and bath remodeling company. As part of your marketing, you’re offering a $250 prepaid credit card for people to spend however they want if they come to view your showroom.

When somebody comes into your showroom, and you qualify them to be a customer you just invested in future business. Most prospects if they don’t make a purchase immediately will purchase within 18 months.

If you’re good at what you do, you’ve got an 80-plus percent chance that person is coming back. What a great investment.

Alex

PS: If you would like to reach some new goals over the next 36 months, send me an email.

Here’s the link.